The Theme: Love the Work

Great leadership mirrors great storytelling. Heroes face adversity, grow through challenge, and inspire others through courage and conviction. This movie-themed event uses storytelling and cinematic energy to bring leadership, culture, and customer experience lessons to life in a way that is memorable, engaging, and actionable.

This Love the Work event is the next chapter of Brain SPA, designed to inspire growth, connection, and thriving at work.

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Event Highlights!

October 6 – SIDECAR Tribe Gathering | ENVIVE

Kick off the experience with connection, conversation, and community at ENVIVE Chiropractic Office. This gathering is designed exclusively for the SIDECAR Tribe to reconnect, build momentum, and set the tone for an inspiring two days together.

October 7 – Main Event | Sioux Falls Orpheum

9:00-4:00 | Cocktail Hour to Follow

Our main event takes place at the iconic Sioux Falls Orpheum, where leadership, culture, and customer experience come to life through powerful storytelling, practical frameworks, and a cinematic atmosphere.

Keynote Speakers

Jon Gordon

Leadership & Culture Expert

Jon Gordon is a bestselling author and globally recognized keynote speaker who has worked with elite organizations, championship teams, and leaders across the world.

Jon’s message will help you build a strong, resilient culture and empower your team to perform at their best.

Shep Hyken

Customer Experience & Loyalty Expert

Shep Hyken is a world-renowned customer service and experience expert, Chief Amazement Officer of Shepard Presentations, and a New York Times and Wall Street Journal bestselling author.

In his talk, Shep will show how organizations can create experiences so remarkable that customers don’t just return, they become loyal advocates.

Jason VanRuler

Communication & Relationships

Jason VanRuler is an author, speaker, and licensed therapist whose work centers on self-awareness, emotional intelligence, and the science of how we communicate.

Jason’s message will help you understand your communication type and how to connect deeply and build trust with those around you.