As a young boy, I watched my grandmother as she lay in a dark room in the middle of the day. I listened to her faint moans as she suffered with yet another piercing migraine. As I passed through her kitchen, I could see the bottles of medication lined up like soldiers ready for a war they would never win. A few years later pain hit closer to home. When I left for college my father was a proud, strong policeman, and in just two years, he had become a humbled combatant, losing the fight against rheumatoid arthritis.
How could we have all these advances in medicine, yet my family suffered with simple curable conditions? Their pain turned all of our lives inside out. I was frustrated and at times angered that nobody had a solution. Well meaning doctors could only prescribe pain relievers, not pain eliminators. These pills eventually created other conditions that led to more prescriptions and an early death for my father. So I began my search, and hundreds of books later, I realized that the disease is too weak to notice until it’s too strong to beat.
I was determined to feed this new belief. I was determined to take massive action and to become a Chiropractor. I wanted to give people a choice, chance and confidence. I shared words of encouragement, outlined logical strategies, and most importantly I gave them a place to begin.
It really doesn’t matter that our entire planet is in a health care crisis. Rising costs of medical care wipe out savings accounts and bury dreams every day. What matters to me is that people in your town need your perspective and you are the only one they may listen to.
Nothing is everything. No one person or profession has all the answers to what ails us. Yet many of the solutions are right in front of us if we can teach our people to ask the right questions. Pain can be debilitating, but failing to address its cause is devastating.
Your WHY can become a powerful personal message. It’s about you teaching people to take the lead in their own play. It’s about arming them with strategies that work in the real world. We live in a high-tech medical world with amazing breakthroughs, yet many of the life-wrenching symptoms patients may be suffering with defy high-tech solutions.
Dr. Frank Sovinsky
Co-Author of the E-Myth Chiropractor and Co-founder of SIDECAR