How do you focus on communicating well while running your business?
As business owners, we tend to live our days based on the steady flow of emails into our inbox. Email is a wonderful form of communication and it makes our lives a lot easier. When we use email, are we communicating well? Most of the time, the answer is probably not.
Email is simply one of many methods we can use to communicate with our associates and patients. In a world that is bombarded with emails daily, picking up the phone or talking in person can make all the difference.
When coordinating with a new vendor or patient, make sure you or your staff always reach out via phone or in-person when possible. This provides the personal touch and clear communication that will catapult your business into success. Emails can be used to outline the conversation and clarify any outstanding details.
Sometimes sending an email is the only form of communication available to you. When this is the case, there are a few best practices to follow.
Best Practices When Sending E-mails
As with all written messages, be careful not to use that language that may be taken as potentially offensive. Research has proven that a substantial percentage of human communication is delivered through body language and tone-of-voice. Make sure that the email you are sending is communicated clearly and concisely explaining the subject matter.
A great rule of thumb is to read your message aloud before you hit send. Check your punctuation, spelling, and that the person or persons you are sending the email to are correct.
Never assume that someone has read your email, simply because you sent it. Remember, your associates and patients are busy too. A followup email or call as a gentle reminder can be helpful in getting the response you hope for.
Don’t Forget to Follow Up
Just because you send an email into cyberspace doesn’t mean it’s off your radar to follow up. Be sure to have a reminder for yourself in place, in the event you don’t hear back from your contact.
Finally, remember that if what you are communicating is truly important and requires immediate action on behalf of another person, sending an email is not your best bet. Reach out to have a conversation face-to-face or pick up the phone and give the person a ring.
Communicating well in a busy world is one of the most important and undervalued parts of running a business. How will you choose to communicate today?
Dr. Nathan Unruh, CXO SIDECAR