Things will go wrong, they always do. Can you handle distractions or setbacks without folding like a lawn chair? To get to the next level you will need exceptional mental agility and decisiveness.

Decisiveness is the ability to make decisions quickly, firmly and clearly.

I watched another ‘aha’ interview with the great Tiger Woods. He told the journalist that his father taught him how to discipline his mind and stay focused on the next shot regardless the circumstance. Apparently his dad would harass him while preparing and making his swing. He made loud noises, dropped clubs, and got in his face, anything to knock him out of the zone. Tiger’s living legacy is proof that mental training pays off.

Flat out Wrong!

Many of your decisions will be flat out wrong. So what! Successful people are faith driven, they know that eventually they will hit on the things that work. Accuracy comes with practice. Extraordinary performances in your career demand rigorous training and a Zen –like resolve. The discipline to separate what you want now, from what you want to have eventually keeps your mind’s eye in the moment where you can have the greatest impact.

Fear driven behavior leads to panic and paralysis. Choices made in this emotional climate are short-term fixes that attract long-term suffering. And even more devastating is the emotional lockdown, indecision. Indecisiveness builds plaques of self doubt and eventually clogs the arteries of creativity.

Thoughts alone do not move the universe but your thoughts move you to speak, to act and to be attracted to resources and opportunities that will get you to the next step in your career. While it is clear that we do not have control over the thoughts that pop into our head; we can take charge once we are aware of them. We choose to feed or starve them. That’s power.

Simple Questions

When deciding on a course of action whether it is hiring a staff, a coach, or attending a seminar. Ask yourself the following profoundly simple questions and then act:

  • Is my dream worth the effort?
  • Does it really make a difference one way or another with the people in my life? (My spouse, my family, my staff and our patients)
  • Is this a part of my problem or a piece of the solution?
  • Will doing this move me closer or further away from my longer term goal?

Now hear this. Evidence from every success story I know about can be summarized by the following statement.

If you are not willing to put your personal savings and time into your dream, you really don’t want what you say you do.


“Your arrows do not carry,” observed the Master, “because they do not reach far enough spiritually”
Eugene Herrigel – Zen and the Art of Archery

We all get frustrated when we fail to hit our personal targets. As an example, let’s suppose that last January you set a goal of earning $100,000 more this year. And now after spending the last 9 months climbing and striving to reach that goal you find yourself only achieving half that goal. What follows is a loss of momentum. A few self-limiting beliefs got reinforced. The result is a drop in energy and vigor. Thus, when you reinstate the goal for the next year you are already operating at a personal energy deficit.

You can imagine what will happen the next year, and the year after that if you continually fail to hit your targets. Perhaps right here, right now, you are feeling the effects of the frustration of falling short of those goal year after year. As we strive to obtain known personal objectives we get caught up in the ‘target event’ (obtaining) and may miss the ‘attainment process’ altogether.

Two Categories of Goals

Let me explain. There are two categories of goals, the known goals and the unknown goals. Known goals are the ones you have targeted as worth achieving. They are known to you and to people in your life who are committed to helping you achieve them. Unknown goals are deeper qualities and values that surface as a result of your efforts toward your known goals. They are the deeply satisfying needs that you have temporarily forgotten. Once you become aware of them, life has even greater purpose and meaning.

Here’s how it works. As you strive to achieve your known goals your deep down unknown goals get satisfied. If you fail to recognize these and assimilate them into your consciousness two things occur:

  1. Your wins feel hollow.
  2. Your failures begin to drain more and more of your energy.

The reality is that some goal is always being achieved in the attainment process. However, it isn’t always the one you had consciously set (Known). As an example, on your quest to earn more this year you might have attained recognition, better health, and parental approval, spousal “buy in”, inner strength, stronger relationships, and more time to enjoy your world. These are all examples of unknown goals.

We are not describing a ‘rationalization event, making excuses or denying failed attempts. We are describing a new way to look at this journey of success. Learning this process will change your perspective and behavior. It will liberate your beliefs and extinguish your self imposed limitations. Acknowledging your unknown wins will give you a self liberating perspective and energize your reinstated goals.

Reach for your star!

Practice Building Tip

“If you knew that one of your coaches or a classmate where coming to visit your office next week what would you do?”

Once you get past the performance anxiety make a list of the items that would need attention. We suggest you look in three categories.

  1. The physical appearance of your business. Do the carpets need cleaned? Do the walls or ceilings need painted? Do your tables need recovered?
  2. The practice systems. Are your systems flawlessly executed throughout the day? Does your team reflect the image you want?
  3. Your attitude. What leadership essentials will you need to master? What behavior and attitudes do you need to highlight and what ones need to be changed?






We speak with a lot of business owners who have a lot of complaints:

  • The economy stinks
  • Their work environment isn’t great
  • Their community doesn’t support them
  • It’s all the President’s fault!
  • Taxes

We encounter a lot of bitterness.

If you want to be successful, if you want to chase affluence and live the life you desire and deserve… You need to let go of the bitter.

Get better not bitter.

Remember, nothing gets better until you get better.

Surround yourself with good people, train like your life depends on it, and live each day with an attitude of gratitude.

Remove the bitter and enjoy the sweet fruits of your labor.


You bring who you are into your business. Typically you behave in business as you behave everywhere else in your life.  Wherever you go, there you are. Your practice is a mirror that reflects your behavioral patterns. These habits determine what you have, right here, right now.

The three relationships that shape your personal and professional life are:

  • The relationship you have with yourself
  • The relationships you have with others
  • And the relationship you have with your business.

You can assuage the pain of self-limiting beliefs through self-deception and you can even ignore many of your relationship problems. Yet, your business is a measurable, palpable accounting of your inner journey, your leadership competence and your work ethic.

Too many doctors fail to achieve the goal of Chiropractic Affluence because they never form the Character of Courage. They boldly push forward in some areas and push back in others. Because this kind of courage is situational, the consequence is mediocrity. Being a Chiropractic Entrepreneur is risky business and is not for the faint of heart. Risk taking is part of the terrain.

As you boldly face practice challenges, align your INTENTION with the things you are attentive to and the actions you take will work. You have two intentional choices, you can problem solve or create.

Problem solving is taking action to have something go away.

Creating is taking action to have something come into being.

Strive for healthy behavior in all your relationships: the one you have with your self, with others and with your business. Take the time you need to tackle the deeper, inner work. Embrace this process and learn to embody the following principles.

The Principle of Transformation

The process of transforming your practice into a business will also transform you personally.  Professional development leads to personal development as a by product of internalizing the essential principles. You will be transformed though your successes and your failures, your victories and your defeats.

The Principle of Excellence

When you begin to really work on the Business of Chiropractic, your awareness levels are sensitized to both your strengths and weaknesses as a leader. You will be confronted by your willingness to reach beyond your comfort and complacency.  And with the appropriate actions you will develop the ability to lead yourself, lead others and lead your business. This skill set will serve you the rest of your life.

“Excellence is the result of caring more than others think wise, risking more than others think is safe, dreaming more than others think is practical, and expecting more than others think is possible.” 


I did a practice analysis for a new client a few years ago.  It was apparent in looking at his layout, that he could immediately boost his productivity and flow by removing a fish tank that was in the middle of his adjusting suite, between the waiting area and the adjusting tables.  No walls needed to go, just some fish.  When I suggested he remove the fish tank and attempted to give him my vision of what was possible if he did, I was met with an incredible amount of pushback.

“ Yeah but my patient’s love to look at the fish, I like to look at them, they calm me.  They are part of the ambience.  The kids would miss them if I took them away.  Yeah but . . .”

Each call the topic would come up and his excuses continued to flow, but his practice did not..

Another story:

The very first in-house evaluation I ever performed was another such structural flow stopper.  The doctor had just moved into a new office, one that was designed before he had hired me.  He’d been in the office for six months and was at a plateau with his patient numbers.  He felt he wanted to go open room, but wanted to know where he should put the adjusting suite.  I toured the office and found that if he eliminated this one room, he could make an adjusting suite that would be ideal.

That room happened to be his private bathroom.  It had a shower and sink and a toilet.  It wasn’t anything that spectacular. “Yeah but, that’s MY bathroom,” he declared. “And why do you need your own bathroom? There are two others over there.” I responded.

“But those are for patients.  This is mine.  I can go in here and not be disturbed.  And I have a shower so I can wash after I workout at lunch and not have to go home.”

Trust me! This guy hadn’t worked out in years.

Which would you choose?  A private toilet or increasing your paying patient visits?

Six years later I ran into the fish tank doctor.  He had an enormous smile on his face and the first words out of his mouth as he approached me were, “Hey Doc, I finally got rid of the fish tank!  I know, wasn’t that stupid of me?”

I wouldn’t say he was stupid, but I would say he was un-coachable.

The truth is many structural and procedural blocks are really emotional blocks. Like the stories above, doctors hold on to status quo and refuse to move forward because of some emotional attachment to a “thing.”

What are you willing to let go of in exchange for success?


What does it mean to be in “flow”? 

The concept of the “Flow Channel” was developed by a Czech researcher, Mihaly Csikszentmihaly. It’s a simple visual of a graph with the X-axis representing your skill level and the Y-axis representing the challenges you face. I will illustrate this concept with the following example.

I am a novice tennis player. If I were to take on Serena Williams in a tennis match I would be over challenged. Serena Williams would be under challenged. The match would be very unfulfilling for the both of us. She would tend to become complacent and bored. I would become frustrated and apathetic. Neither of us would be operating in our respective flow channel.

"Flow" by Mihaly Csikszentmihalyi

In terms of your practice, to understand your flow channel you must appreciate your current skill level. Whether your skill level allows for 30 patient visits per week or 30 patient visits per hour, you must come to realize exactly where your skill level is.  In order to grow and gain new challenges you have to elevate your skill set. This can be accomplished by learning more, reading more, training more, being coached more, etc.

A tree wants to grow to be as big as it can. It doesn’t place any artificial limitations on itself. It simply grows as much as it’s environment allows. You can be the same way. Your skills must be parallel with your challenge. If you want to increase the number of patients you see, you have to grow your skills.

Dr. SeaDr. Douglas Sea, CTO SIDECAR

One day I walked out into the reception room and saw my patient Nicole with one of her foster children, an old man in a 12 year old body. His body was hung loosely like a robe over the back of a chair. I went over to him and as I did he lifted his head but could not look me in the eye or stand completely upright. He reached out, grabbed my tie and said, “Hi my name is Aaron.”

I was blown away. At that moment I felt as if my only purpose in life was to help this boy. I asked Nicole for permission to examine him and because she trusted me; she agreed. His story was disturbing. You can’t imagine what I found during my case history and chiropractic exam. You see, Aaron had spent the past two years locked in a dark, damp closet. It was the way his birth parents chose to teach him a lesson. He could not carry on a conversation and had severe learning challenges.

His back was rigid and riddled with misalignments. He had adapted to this physical and emotional drama by assuming a standing fetal position. As chiropractors we are probably the only health care providers who truly understand that this was innate’s way of protecting him from the physical and emotional pain of abandonment. Nicole told me that her previous chiropractor had said it would be a waste of money to treat Aaron because he had no real symptoms.

Holding my rage inside I said, “I understand,” but I lied. I asked her if she would like to hear my opinion.  I told her what you would have told her, “Aaron may not have the typical symptoms, but he has signs and plenty of indicators of what we call a subluxation. And there is a chance I might be able to ease his suffering, would you like me to try?”

To Aaron and his foster family the spinal adjustments were more than treatments. I don’t fully understand how, yet his foster parents and I witnessed firsthand his release from an emotional prison. As a matter of fact the adjustments kicked the door wide open. Six months later he was mainstreamed into school. No, he wasn’t the top of his class and yes he still has challenges, but he no longer suffers.

No one profession has all the answers yet what we do as chiropractors matters to our patients. There are hundreds of thousands of people that suffer needlessly and will continue a life of drudgery and hopelessness unless you stand up and shout.

You are Chiropractic. You have it in you to be great!


A strong philosophy often spells the difference between success and struggle, passion and boredom. Your philosophy must be practical not theoretical, tangible not invisible, dynamic and fluid not dogmatic and rigid if you are to touch lives. As a Chiropractor you have no choice about the fact that you need a philosophy. Your only choice is whether you define your philosophy by a conscious, disciplined process of thought or allow your brain to accumulate a tangled mass of unconnected ideas, undigested slogans and blatant contradictions. Failure to refine your philosophy leaves you with a sobering consequence, chiropractic uncertainty, self doubt and anxiety.

That’s just part of the story

But that’s just part of the story because the reason patients leave your office, or stay and never refer, is not due to money or time. It’s a consequence of perceived indifference. At the raw core of this indifference, behavioral miscues and procedural breakdowns is a leader who lacks confidence in his/her adjustments. You may be reading this and saying to yourself, “Not me, I know exactly what it is I do.” I hope for your sake that this is true. Yet many of us go through this dark period of ‘chiropractic uncertainty’ but never talk about it. The evidence is right in front of us for all to see in our trade journals.

We have become an ‘industry’ with an identity crisis, not a profession with a mission. On one end we have the disciples who tell patients that the foramen magnum is the ‘mouth of God’ and on the other end failures who teach us that all a person needs is six adjustments. Where do you see it? Are you somewhere in between? Maybe you haven’t really thought about it much and have sort of gone with the flow of yet another super conference fad. Be careful of what you feed your head or you will wind up ‘parrot –phrasing” bromides that are tainted with occult teachings and religious agendas that leave a patient feeling cold and indifferent.

Here’s a quick check list to determine if your philosophy needs updated. Do you use one or more of the following care plans?

Ridged Care Plans: E.g. “Every one needs 40 regardless of age or circumstance.”

Weak Care Plans: E.g. “Their plan only covers 10 office visits so that’s what I recommend” or “They only want to come in twice a week so that’s what I recommend” or “They can only afford . . . so I alter my recommendations.”

Capricious Care Plans: E.g. Winging it depending on your mood and passion barometer for the day, “Let’s get a few adjustments under your belt and then we will see what’s next. We’ll see how it goes.”

Now for the good news, you have a brain and thinking changes thinking. And better thinking builds bigger practices Begin that process by sitting down with your coach and clarifying where you need the most development. Is it core philosophy, post adjustment confidence or patient communication skills? All of these can be learned, if identified.

Chiropractic Health Care is Life Altering!

We are a profession with an unprecedented vision and you are, beyond a shadow of a doubt, the only people who can inspire hope and witness first hand the awesome healing power of nature.

If you are bold enough and dedicate yourself to defining your philosophy, mastering your technique, becoming a skilled communicator you will inspire everyone you come into contact with. People will be attracted to you and your message and the word will spread from the patients, to their friends, family and co-workers.

What you do matters because there are hundreds of thousands of people that suffer needlessly and will continue a life of drudgery, hopelessness and mediocrity unless you stand up and shout. You are the Chiropractic vision and you must stretch and grow as leaders.



Success means winning and in order to win you have to outperform other business teams. Like it or not, your team is already on the field competing for patients. Like it or not, your team is already on the field competing against businesses who offer products and services that promise the same thing you do.

“Chiropractic is Different”

Now I know what you’re thinking, “Chiropractic is bigger, better, gets to the cause, lets people reach their full potential, and is the only wellness plan that makes sense. And there is no competition.” We are without doubt the answer humankind has been searching for, but we have fierce competition for limited resources. What do I mean by limited resources? Insurance equality and access is on the decline unless you are willing to work for managed care. While there are 6 billion people on the planet the brutal reality is that right now your market is limited. People must be made aware and we have a long way to go. They must be willing and able to pay and take responsibility. I don’t know about you, but I see a tsunami of ‘cradle to grave’ entitlement mentality on our shores.

Has the competition become fiercer in your area in the last three years? Is there more insurance reimbursement or more claims denied? Do you think its going to get any easier three years from now? So what can you do right here, right now? Compete! The Chiropractor who fields the best team wins.

In this brutally competitive game called business you can choose to hide your head and be the passive optimist waiting for your big “breakthrough” or you can be the competitive realist “fighting for inches.” Business is just like a full contact sport. Every limiting belief and every physical and emotional weakness that you and your team may have will be exposed.

Your Challenges

It will be tough on some days and when the going gets tough your teams training takes over. The challenges are manifest and include:

  • Staying focused during slow hours, days, and weeks
  • Staying focused when confronting a challenging patient
  • Staying focused when patients cancel or quit
  • Staying focused when patients are not responding
  • Staying focused and flexible when the schedule falls apart

Many of you have talented, passionate people on the field with you and you have learned that being the best means training with the best. Consistent winners have a strategy that includes “in –office” and “seminar training.” Continue to “fight for inches” and make a good team great.


“Our chief want is someone who will inspire us to be what we know we could be.”

– Ralph Waldo Emerson

What do you want out of life?

Re-read that quote, I’m willing to bet your desires align with what Emerson concluded. You want to be the best that you can be. Everyone does. So how do we get there?

This quote speaks to the importance of several things:

1. Mentors

Mentorship creates opportunities to learn lessons unobtainable anywhere else. You’ll never face challenges that someone hasn’t already faced in some capacity. Finding a trusted mentor and utilizing their knowledge only acts to increase your own.

2. Mastermind Groups

Benjamin Franklin created his own mastermind group and started every meeting by asking two profound questions:

“Who is thriving and why?”


“How might they be emulated?”

A mastermind group is a meeting of minds designed to enhance the well-being of the group as a whole. The more ideas you expose yourself too, the better off you’re bound to be.

3. Humility & Expanded Mindset

Becoming the best version of yourself requires large doses of humility. There’s no room to learn if you already know it all! Begin each day with an expanded mindset and open yourself up to learning something new or something old a new way!

“… to be what we know we could be.”

There’s no superfluous intent in this quote. No “what if’s”, dreams, or unobtainable realities. We simply desire to be what we KNOW we can be. Finding someone who can inspire us to reach that level is truly our chief want. Finding someone that can push us to act on the internal desire we have to use our skills, abilities, and God-given talents.

Somebody that will guide us along the path to allow us to make an impact, take care of our stakeholders, and reach affluence by doing whatever it is we love.

If you’re a chiropractor and this is your reality, welcome to SIDECAR.

Let’s get started on inspiring you to become what you know you can. A thriving, impactful chiropractor living a well-deserved affluent lifestyle.