You will never achieve your business goals if you can’t finish what you start. 

You have been hearing these phrases since you were a kid: “Finish your meal, finish your homework, finish the race, and so on…”

Why is there all this focus on finishing?

Average vs. Abundance

The difference between an average life and an abundant life deals with the discipline of finishing. Finishing allows you to receive a reward for your work. If you finish your meal you are no longer hungry. If you finish your homework you can receive a grade. You see, the ability to finish is the key to success, significance and fulfillment. Anyone can start, but it takes a special person to finish.

Why then, don’t we finish? Often times, the task seems too big. How do you eat an elephant? By taking small bites! Success in any endeavor can be found in the little steps and small details. We get stuck thinking we need to complete the entire thing in one sitting. Instead, make the routine your reward!

You can’t just do it once, either. At SIDECAR we refer to this phenomenon as “One-in-a-row”. You need to make the commitment and have the discipline to do it over and over and over again until it is finished. Then you find something new to finish!

Three D’s

We recommending living by the 3 D’s:

  1. Do it
  2. Delegate it
  3. Dump it.

Make your decision and commit right then and there. If you commit to doing it, set a timeline and time allotment to finish it.

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

The Master of anything was once a beginner. What role do the basics play in the everyday lives of the elite? 

Before you are able to become proficient at anything in life you must first master the fundamental concepts. If you’re trying to learn something new you start at the beginning. Babies crawl before they walk. It’s easy to grasp the concept that to build anything great, you must start with the foundation. However, we all tend to forget about or “move on” from the fundamentals as we advance.


What role do fundamentals play after you’ve achieved a level of success? Do those at the top still focus on and practice the fundamentals? When is it okay to stop focusing on the fundamentals and “move on” to bigger and better things?

Fundamentals are the building blocks of success and there is never a time when the fundamentals stop becoming important.

I can give multiple examples of different leaders at the top of their respective fields that continuously practice, drill, and teach the fundamentals. In fact, you would be hard-pressed to find somebody that has strayed from mastering the fundamentals and achieved any level of success.

Steph Curry

I’m a basketball guy and I like to write about what I know.

Steph Curry is one of the best basketball players in the sport right now. He’s known for several aspects of his game. During the game it’s his shooting accuracy and soft touch that gets the most attention. Before the game, his warm-up routine has started to turn heads as well (If you haven’t seen it yet, it’s worth three minutes of your time

One aspect of his game that gets overlooked is his free throw shooting. Currently, Steph Curry ranks third all-time in free throw shooting percentage at 90.1%. Over his eight year career he has made nearly 2,000 free throw shots!

A 90.1% average over eight years is remarkable. It’s so good that he has probably stopped practicing free throws altogether and allocated that time to improving other, more advanced parts of his game. Anyone that can perform that well over a long period of time must be spending time doing things that are far beyond the fundamentals, right?

Mastering the Basics

What do you think would happen if Steph Curry stopped practicing his free throw shooting? For awhile, he would probably continue his success at the current rate. However, I can assure you that if he never practiced his free throw routine ever again he wouldn’t be able to maintain the 90% accuracy he has established. I’m sure if you asked him, he would agree with me!

Steph Curry is historically one of the best shooters to ever play the game of basketball and he still practices one of the most fundamentals aspects of the game, free throws! You watched his warm-up routine, this guy is dedicated to doing the little things better than anybody else.

The true greats never advance beyond the fundamentals. Instead, they perfect them and then find ways to scale them to never before seen levels! Sustaining perfect execution of the fundamentals is the key to growing, advancing, and achieving the levels of success you desire.

Let’s Ride!

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

Does your office have it’s share of good patients and bad patients?

At SIDECAR one of the things you will routinely hear is we believe that the words we choose to use are powerful. We believe that the words we use have a creative nature in them. If I say something’s ugly, it turns ugly.

The Iconic Moment

I was giving a talk at a seminar a while back to a group of doctors and their staff. I asked the audience to define to me what constitutes a “good” patient. Many of the responses that were given included: good patients keep their schedule, they pay their bill, they get better, they follow through with care… there was a long list!

I followed that question up by then asking the audience to define a bad patient. This time the answers included: they whine a lot, they are never on time, they are always complaining, they don’t pay their bill, they never refer, they don’t get better… and so on.

Then something truly iconic happened. A staff member in attendance sheepishly raised her hand. She said, “You know, the reality is that a bad patient really becomes a dead patient because after being labelled they can never come back in”

You could have heard a pin drop.

The Truth

Then everyone came to realize the truth – there is no such thing as a good patient or a bad patient. That’s the point of the message today, stop referring and regarding patients as being “good” or “bad”.

Patients are people, they are human beings. They are not perfect just like you and I are not perfect. As doctors, we don’t fully understand what every patient is going through and classifying a patient in terms of how we see them is truly an act of prejudice.

Monitor the gossip in your office that goes on between techs regarding patients. Watch the language used when talking about patients; you will be amazed at how many times you use the phrase “good” or “bad” patient. This terminology is embedded into our chiropractic lexicon.

Again, be careful on judging patients. Open your heart, meet them where they are, and be amazed at what transpires.

Dr. SeaDr. Douglas Sea

False Summits exist in the business world. Do you know what to do when you encounter one?

What is a False Summit?

In the world of mountaineering there is a concept known as a “false summit”. This occurs when a climber arrives at a peak that appears to be the pinnacle of the mountain, but upon reaching it realizes the summit is higher than expected. This effect has been shown to have significant psychological effects on climbers – dashing their hopes and even resulting in failure.

Your False Summits

Have you ever reached a false summit? Maybe you thought you had reached the top only to realize you still had a long way to go You might have achieved a goal that was set a little too low to result in any tangible reward, only to realize it once you got there. False summits exist everywhere in the entrepreneurial world as well as our personal lives! The only real way to combat this and eliminate the detrimental effects of false summits is to change your perspective!

If the climber’s sole purpose and only goal when climbing the mountain is to reach the top, he or she is going to experience grave disappointment when encountering a false summit. The climb will be physically demanding and mentally taxing. If the climber puts all their hope into the peak they are climbing being the final destination; they are going to struggle with the reality that it’s not. Also, they won’t have any memories or good experiences to fall back on because they were solely focused on reaching what turned out to be a false goal.

Enjoying The Climb

However, if the climber is approaching the mountain with the goal of reaching the top while enjoying the climb the conundrum of the false summit disappears! If a climber is determined to reach the top while also enjoying the climb, cherishing every experience and the progress made along the way, the entire perspective changes once they encounter a false summit. Instead of becoming disheartened he or she will be elated that there is more to climb!

None of us will ever reach the ultimate, final peak on our journey to success. If you have one ultimate goal in your mind that you think is going to mark the end of your journey once you achieve it, you’re wrong! If your vision is aligned with what you truly desire in life then you’re going to fall in love with the climb. Success is found in the climb, not the destination. When you are in love with the climb you’re going to start to desire every peak to BE a false summit! That means there’s more fun to be had on the journey!

Keep Climbing!

Dr. Nathan UnruhDr. Nathan Unruh, SIDECAR CXO

Have you ever experienced walking into a new place and the design, layout, and feel of the environment just blew you away? Do you have that feeling every day when you walk into your office?

Back in the day, the badge of honor for success was the corner office. Once you were in that corner office on the top floor of the building, you had arrived! In today’s corporate society, our space still has that type of impact, albeit in a different fashion. Your space defines who you are and what your culture is.

Collaborate or Inhibit

Your office space can either create collaboration amongst your team or inhibit it. It can isolate your team members from one another, or increase their contactability.  If your work space has multiple isolation spots, your team is forced to work in silos. This decreases the amount of contact each team member has with each other, the doctor, and your patients.

Your office space should increase your team’s ability to respond and communicate with one another. The lines of sight between the doctor and staff need to be open. Make your space work for you, don’t adapt how you operate to accommodate your space.

Front Desk Barrier

An easy example of how to do this is the “front desk barrier.” When a patient walks into your entrance are they greeted by a bright and friendly face? Or are they greeted by a large stationary desk that belongs in a back office? I have seen, firsthand, the impact that opening up the entrance by removing the over-sized desk for an efficient front kiosk can have.

Take a walk around your space. What impressions does it give off? Are you blown away?

Dr. SeaDr. Douglas Sea

Speed bumps aren’t really a big deal, are they? If you’re in a parking lot and the speed bumps are painted bright yellow; then no, they really aren’t a big deal. You understand the need to back off the gas and ease your car over them with no damage done.

What if that speed bump is just over the hill on a highway?

Speed bumps exist in all aspects of our lives. They slow us down and can make us lose our momentum or even throw us off track completely.

In your practice, a speed bump is anything that disrupts the flow of your daily operations. It’s anything that doesn’t allow you to run at peak efficiency and effectiveness. If you are seeing a lower volume of patients in a day these speed bumps may be foreseeable and easier to manage. However, keeping these speed bumps in place and trying to work around them will prohibit you from going faster. Sure, they aren’t a big deal now; but, what happens as your patient volume grows and you become busier? This is comparable to going over a speed bump in the parking lot vs. the highway.

There’s no way to completely remove speed bumps. It’s part of life. They are going to pop up and you must prepare be able to handle them. Deal with them as they appear to ensure they don’t grow to become an unbearable void in your practice.

Dr. SeaDr. Douglas Sea

How do the recent struggles in the airline industry relate to your chiropractic business?


By now you’re probably aware of the incident that recently occurred on the United Airlines Flight. In all aspects, what took place was truly an atrocious display of customer service. It’s going to take United a while to recover from this and there’s no doubt that they have lost some customers forever. There’s not much to learn from this incident other than to remember that the customer’s desires should always exceed the company’s.


However, another airline, Delta, has also taken heat for cancelling over 3,000 flights in the past week. Delta is a six billion-dollar company that is my personal favorite. They have provided me with a better customer experience than any other airline. If you look at their company history over the years they have made remarkable strides and implemented systems and procedures that have allowed their company to grow tremendously.

Until this past week, Delta had a streak of 241 days of never cancelling a flight. In 2010, that number for the entire year was zero. This statistic alone shows how much growth and improvement the company has made in the last six years.

What Went Wrong?

So what went wrong this past week? Bad weather.

You might be thinking, “That’s it? Bad weather?” The answer is really that simple. An unpredictable storm that lasted the course of a few days was enough to knock the airline giant off-balance. Delta is known for pushing the limits and running an advanced system with multiple aircrafts. This system has proven to be one of the best in the industry 90% of the time or when the skies are blue.

What about the other 10% of the time? What happens when the skies aren’t blue? Systems don’t work as designed and aren’t yet equipped to handle these unforeseen variables.

So their systems failed, now what? I guarantee you the leadership team at Delta isn’t sitting around sucking their thumbs! They are evaluating the situation finding solutions and implementing them as quickly as possible. Meanwhile, they understand that 90% of the time their systems deliver a customer experience that is unrivaled in the industry. Keeping this in perspective, they are going to find ways to tighten the screws to increase their ability to better handle the unpredictable 10%.

Your Chiropractic Business

As chiropractors, we have the tendency to try to control everything. Controlling every patient cluster in your office leads to four patient clusters and scheduling fifteen-minute appointment times. If you operate under this mindset you cut off your ability to grow and become scared to push things. At SIDECAR, we believe in developing systems and procedures designed to serve the 90%. You have to be prepared for the one-off’s and the 10% of the time that things don’t go as planned; but, designing systems around the 10% will severely limit your ability to serve the 90%!

Delta will recover and find ways to improve. Great companies always do.

Build your company around serving the 90% in the absolute best way you know how. When the unforeseeable happens, don’t hide or shy away from it. Take the problem head on and find a solution.

Dr. Nathan UnruhDr. Nathan Unruh, CXO SIDECAR

Steve Jobs

Steve Jobs is one of the most brilliant minds to ever enter the business world. I want to share and elaborate on the seven principles he instilled in his work.

  1. Do What You Love: Find your passion. People think of passion as some frilly feeling. Passion means “to suffer for”. Your passion is your why statement. Why do you get up in the morning?
  2. Put a Dent in the Universe: Inspire others to rally around your vision. Create a tribe that makes a difference.
  3. Say No to a Thousand Things: FOCUS on what is important. Don’t be a jack of all trades but master of none.
  4. Kickstart Your Brain: Do something new. Expand your horizons. Jump off the cliff and grow wings on the way down.
  5. Sell Dreams Not Products: Sell the dream of possibility. Make every visit about the patient, not the chiropractic adjustment. Selling is nothing more than the transfer of enthusiasm.
  6. Create Insanely Great Experiences: Make your patients love visiting your office. Show them how much you care.
  7. Master the Message: Become a great communicator. Say less, not more.

We could all learn a lot from Steve Jobs’ Principles. Apply them in your life and watch the impact they have.

Dr. Nathan Unruh

Dr. Nathan Unruh and the SIDECAR Team


Any great team is full of high achievers. What are some common characteristics that these successful people share?

1. High Achievers Make No Small Plans – High achievers look at life with an “idealistic vision” They make no small plans. They are always thinking big and looking to be better.

2. High Achievers Are Willing to Do What They Fear – Too often we let fear paralyze us. We become stuck and spend our time treading water. If you tread in one place long enough, you will get tired, and you will sink. High achievers do what they are scared of doing.

3. High Achievers Are Willing to Prepare – No high achiever reached success overnight. Masters of anything understand the need to prepare to get better. High achievers understand the need for an organization to prepare each and every day to execute on their vision.

4. High Achievers Are Willing to Risk Failure – High achievers understand that with every risk comes a chance of failure. When failure happens, high achievers don’t quit. They get up and get over it.

5. High Achievers Are Teachers – High achievers start every day with a beginner’s mindset. They are always searching for solutions through studying, reading, or mentoring. High achievers are willing to create change. They understand the danger of the philosophy, “we’ve always done it this way.” They avoid succumbing to a state of contraction.

6. High Achievers Have a Heart – Out of a heart comes goals, visions, and sensitivity to other people. Out of this sensitivity comes the opportunity to serve others at a higher level.

It’s never too late to become a high achiever. High achievers aren’t born but developed through hard work.

Decision Making

A concept that has been preached to children since the beginning of time: decision making. You probably remember your parents teaching you the importance of making good decisions when you were young. When you became a teenager, you started to make your own decisions. Now, you’re all grown up. Do you still think about the decisions you make?

Over my years of studying human behavior, I’ve noticed that people mainly make decisions in one of two ways, either by intention or by default. Intentional decision makers devote time and effort into inspecting the choices and making the best decision based on the knowledge they have. Default decision makers simply base their decision on whatever is left for them to choose.

An intentional decision maker understands that every decision affects his/her quality of life. Every time a decision is made in favor of one thing, every other choice is intentionally declined. If you make the decision to live in one specific location, you are also deciding to NOT live in every other available place on Earth. Living with intention allows for better control of the life we choose to live. Become more intentional with every decision you are faced with. Don’t let others decide how you will chart the course of your life.

Be in charge of your own destiny. Intentionally align each decision you make with achieving higher goals.