It’s a term that has become synonymous with the life we are now used to living. In society today, it’s easier to satisfy our wants and needs than ever before. Thanks in large part to technology; the world is literally at our fingertips. Instant Gratification has completely changed what the consumer expects. Has your office adapted?
Instant Gratification presents new opportunities and challenges to business owners. Your customers have become accustomed to being instantly satisfied. This can seem like an additional everyday stress and another obstacle to adapt to. However, with a little due diligence and a great team behind you, your business can upgrade into the realm of instant gratification. Here’s a few tips that you can implement immediately to enhance your customer experience in today’s world.
Instant Gratification Tips
- Sweat the small stuff. Now, more than ever, every detail matters. A customer should utilize every sense (sight, touch, smell, sound, taste) during a visit t0 your office.
- Establish and build meaningful relationships. Remembering customer’s names and stories goes a long way in creating meaningful interactions on every visit.
- Deliver on your promises. Your office should have established “We Believe” statements. Remember, these are tangibly observable outcomes. Every “We Believe” statement should be encountered by every customer on every visit.
- Eliminate wasted time. Instant Gratification has reprogrammed society to despise waiting time. If customers are spending time waiting in line or sitting around your office… It won’t be long until they find a new place to visit.
- Don’t get complacent. If you find you and your team in a groove, don’t allow yourself to become too comfortable. Your consumer is constantly evolving and adapting new tastes and expectations. Continue to drill down on your fundamentals and improve your customer experience in all areas
The bottom line? Nothing beats exceptional customer service. Instant Gratification is here to stay and you need to find ways to incorporate it into your place of business. If you think your business is impermeable to it, it’s only a matter of time until you find yourself on the outside looking in!
Dr. Nathan Unruh, CXO, SIDECAR